Lola Jeans is a sustainable line of denim for all bodies. They are working to build an ethical supply chain that creates sustainable, affordable, premium denim. Driven by a circular economy, its mission is to create timeless designs that are authentically rooted in denim. From responsibly sourced fabrics to ozone washing, and laser finishing, we have reduced our water consumption by 80%. Shop Lola Jeans wholesale on Abound: https://helloabound.com/lolajeans
00:39 What is Lola Jeans all about?
01:28 What got you into the Denim business?
02:59 Lola Jeans is inclusive for all bodies
05:13 What should a retailer’s first order be on Lola Jeans?
06:32 Any advice for up-and-coming small business owners?
07:18 How does Lola Jeans differentiate itself from its competitors?
ABOUT LOLA JEANS
Denim is a dirty business. It takes 7500 liters of water to make a single pair of jeans. So, how do we break the cycle and begin to repair the damage done? “When I started Lola Jeans back in 2006, I was not really thinking about my impact on the environment. I was running around with a duffle bag full of samples, trying to follow my dreams and build a fashion brand from the ground up. Ignoring (or trying to ignore) just how polluting our industry is.”