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Functional, Clean Pet Food – Alice Serfati of Forza10 Pet Food | Maker Spotlight

Meet Alice Serfati of Forza10 Pet Food! Their clean, science-backed recipes have helped millions of dogs and cats around the world with specific conditions.


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Forza10 was founded in 1995 by Dr. Canello, a passionate veterinarian and international expert on food intolerances. After seeing many dogs and cats with health issues, he teamed up with Gianandrea, an expert in natural medicine, to research and develop functional recipes.

For the past 25 years, Forza10’s R&D team has published over 30 scientific studies about pet food. Their nutritional philosophy is to make clean and delicious recipes that help dogs and cats with specific conditions. Their recipes are free from GMOs, corn, wheat, soy, and artificial ingredients.

At Forza10, they love animals and firmly believe that proper nutrition is the key to a healthy life. Their recipes have helped millions of dogs and cats around the world. They are inspired to continue improving lives through clean, science-backed recipes.

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