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Branding & Marketing

Cold Outreach Email Templates For Contacting Retailers

Once you’re ready to start sending outreach emails, it’s time to write your copy! Because it’s so crucial that retailers find these emails engaging and useful, we’ve talked with makers and retailers about what’s worked best for them, and gotten help from our email marketing expert Ellie on what makes an effective email. 

Title: Your email title is the first thing retailers will see, and a big part of their decision on whether or not to open your email. The best tools you’ve got in your arsenal are the fact that your Abound boost link is a free $100 for the retailer, and the fact that you’re showing real interest in this specific retailer. 

Examples:

  • Shop The Nerdy Family on Abound with an $100 credit
  • I’m a candle maker in Austin and I’ve always loved your shop
  • My favorite thing about your shop is how environmentally conscious it is

Introducing yourself + personalizing the email: Once you’ve hooked your retailers with a great title, it’s time to introduce yourself, your brand, but most importantly letting the retailer know that this isn’t a random spam email, and that you’ve chosen their store specifically.

Example:

  • I love your shop because it always has the most interesting toys. I love the feeling of walking into a store, scanning around and finding so many new things to look at that I’ve never seen before. That feeling of something new and exciting is exactly what I try to bottle with my line of dinosaur toys. I’m in 20 stores in the Chicago area, and our customers can’t get enough of the level of detail in our products. Every toy comes with an interactive booklet, a poster, and a mystery egg. 

Explaining the offer: Your Abound boost link gives you a big advantage in reaching out, just for signing up they get free money! Here’s how we recommend you explain the offer. 

Example:

  • You can now try our products for free on Abound! Abound is a curated marketplace for independent makers across the US and they’re offering $100 credit on your first order with me when you sign up through my link below. Plus, you’ll always get free shipping on your orders from me and you get free returns on your first order for 60 days.

Templates

Alright, now it’s time to start getting your templates ready! Here are our recommended templates for both new and existing retailers. 

New Retailer Cold Outreach Template:

Title(s): 

  • Shop [brand name] on Abound with $100 credit
  • I’m a [what type of maker you are] and I love your shop
  • My favorite thing about your shop is __________

Dear [first name],

I love your shop because […personal and specific reasons…]. I think our brand would be a great line for your shop because […reasons you chose this retailer…] 

Our brand is […brand story….] We are available in [number of stores] in [geographical area] and what our customers love about our products is [reasons to buy].

You can now try our products for free on Abound! Abound is a curated marketplace for independent makers across the US and they’re offering $100 credit on your first order with me when you sign up through my link below. 

Plus, you’ll always get free shipping on your orders from me and you get free returns on your first order for 60 days.

Here is my link:
[boost link]

If you have any questions or need any more information, don’t hesitate to let me know!

Best,
[name]
[brand name]
[brand website link]
[brand social profiles]

Existing Retailer Outreach Template:

Title: $100 credit from me when you shop [brand name] on Abound

Dear [first name],

I have been on the Abound marketplace for [number of weeks/months] and I couldn’t love it more! 

Abound is a curated marketplace for independent makers across the US. It makes things so much easier for me and my customers – you can order our products online as you would on any other ecommerce site and you can track its progress on the platform.

They’re offering $100 credit on your first order with me when you sign up through my link below. 

Plus, you’ll always get free shipping on your orders from me and you get free returns on your first order for 60 days.

Pretty neat right?

Here is my link:
[boost link]

I hope you give it a go. If you have any questions don’t hesitate to let me know!

Best,
[name]
[brand name]
[brand website link]
[brand social profiles]

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