Promoting your brand through marketing and social media is one of the most difficult parts of having a business. Not only does it involve a ton of time and effort on top of everything else business owners have to do, but self promotion is often something makers feel uncomfortable doing.
No matter how you feel about it, marketing and social media can make or break a brand. We checked in with ten of our makers to see how they incorporate marketing and social media into their businesses.
1) LooHoo Wool Dryer Balls
Social media is a big part of our marketing and has always been an effective way to communicate with our community. We enjoy partnering with like-minded businesses for giveaways and focus our messaging on our vision of improving the health and wellness of families. We also have a weekly newsletter that we send to our community and a monthly blog post.
2) NatterDoodle
I really enjoy social media (for the most part) and work hard to engage my audience every day. I have a strong following on Instagram and a very loyal following on Facebook. I want to invite people into my process, my home, my life, so they feel connected not just to products they love, but to the person behind them. And I have a pretty fun rainbow theme happening on my Instagram, so creating that colorful puzzle can be pretty fun!
3) Conscious Ink
We spend a lot of time and effort on social media. We understand how much social media plays a role in so many lives. We also know it is a space to connect and engage with our fans, customers, and followers which is really important to us. It allows us to tell our story and share our mission and we are grateful for the many platforms.
4) SIC Cups
Social media is the most important part of our marketing, it is by far the easiest way to target specific demographics and to measure results.
We embrace it and believe in it and hope that we can be presented in as much of a non intrusive way as possible. Sometimes it fits to a customer’s liking, but you are at the disposal of the very big companies that own these channels and that can sometimes be a struggle.
5) YaY Novelty
Since my business is 90% wholesale, trade shows are the most important. Buyers can touch and see the products in person. Social media is second.
6) Hollie Berry Art
I work to create an active presence on social media, especially Facebook and Instagram. I’ve been growing a consistent following, and I even sell originals through social media from time to time. I love to interact with customers and get their feedback on my designs. I’m often surprised which are their favorites!
7) Finger Licking Dutch Stroopwafels
We are very socially active, especially with Instagram and Facebook. It’s important for us to showcase our caramel stroopwafels in ways that people are not familiar with.
Our goal is to give customers many and new experiences when eating our stroopwafels. With the many ways you can eat Finger Licking Dutch Stroopwafels it makes our cookies very versatile, they can be enjoyed in many ways.
8) Leetie Lovendale
Yes, it’s a huge part of our business. I love Instagram and we post daily to our stories and regular posts. We also have a growing Sample Sale VIP group on Facebook where shoppers get the first peek of new designs and can shop even before styles hit the website.
9) Anchored NW Candle Co.
Our marketing is predominantly social media, with Instagram being our biggest tool. A lot of our growth has been due in large part to our “army” of brand reps who love to spread their love for our candles.
We began by seeking out large home decor accounts who specialize in beautiful farm and home decor vignettes and we have had steady growth because of this exposure. Photography has been key! Investing in a photographer changed everything.
10) The Golden Type
Social media is a big part of it for me. I think the best marketing I do is the pop up shows where I get to make real face-to-face connections. Those are the people who go on to be my most engaged followers, and loyal customers. I love them and have gotten to know so many of them well over the years.
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